Martes, 28 Octubre 2014 08:34

El plan de marketing digital Destacado

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El plan de marketing digital es un documento que se elabora para complementar un plan de marketing de una empresa.

Está conformado por seis áreas básicas que se definen comúnmente como SOSTAC.

S = Situation Analysis. Se refiere al análisis de la situación de marketing digital.

O = Objectives. Se establecen objetivos medibles.

S = Strategies. Son las estrategias para segmentar, posicionar, captar y atraer clientes.

T = Tactics. Las tácticas de marketing digital pueden abarcar el SEO, SEM, SMM, CRM, Online PR, Content Marketing, Inbound Marketing, entre muchas otras.

A = Actions. Cada acción de las tácticas está orientada a los objetivos, tiene un orden y duración determinados en un calendario o cronograma.

C = Control. Como todo esfuerzo de marketing, el marketing digital debe ser medible a través de los KPI's o indicadores clave de desempeño.

Tomoscopio es una reciente propuesta de consultoría y servicios de marketing digital, es el resultado de inquietudes y experiencias a lo largo de 7 años de trabajo independiente con micro y pequeñas empresas. 

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